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Institution
Collection
Subject
Marketing Management
19
Marketing
7
Strategic planning
6
Marketing Decision making
5
Consumer behavior
5
Sales management
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4
Success in business
3
Competition
3
Customer relations
2
Corporate sponsorship
2
Information technology
2
Internet marketing
2
Market share
2
Marketing Management Data processing
2
Marketing Planning
2
Marketing Technological innovations
2
Marketing personnel
2
Marketing research
2
Small business Management
2
Social responsibility of business
2
Total quality management
1
Branding (Marketing)
1
Business Data processing
1
COVID-19 (Disease) Economic aspects
1
Capital investments Evaluation
1
Change (Psychology)
1
Consumer satisfaction Evaluation
1
Corporations Public relations
1
Cultural industries Marketing
1
Customer services
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Author
40
SpringerLink (Online service)
5
Academy of Marketing Science. Annual Conference
5
EBSCOhost
3
Cohen, William A., 1937-
3
Rossi, Patricia,
3
Spotts, Harlan E.,
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2
Academy of Marketing Science
2
Aghazadeh, Hashem,
2
Chartered Institute of Marketing
2
Kavoura, Androniki,
2
Kohne, Andreas,
2
Kotler, Philip
2
Krey, Nina,
2
Sakas, Damianos P.,
2
Samli, A. Coskun
2
Tomaras, Petros,
2
World Marketing Congress
1
Academy of Marketing Science. Annual Conference (1993 : Miami Beach, Florida)
1
Academy of Marketing Science. Annual Conference (2002 : Sanibel Harbour Resort, Florida)
1
Academy of Marketing Science. Annual Conference (2003 : Washington, D.C.)
1
Academy of Marketing Science. Annual Conference (2005 : Tampa, Florida)
1
Academy of Marketing Science. Annual Conference (2017 : Coronado Island, Calif.)
1
Adhikari, Atanu,
1
Ahmed, Pervaiz K.
1
Aitken, Lucy
1
Bamossy, Gary J., 1949-
1
Bickhoff, Nils,
1
Bifulco, Francesco, 1963-
1
Bradley, Frank, 1942-
1
Brinker, Scott, 1971-
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