Market-led strategic change a guide to transforming the process of going to market /
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen!In his witty and direct style, Nigel Piercy has radically updat...
| Main Author: | Piercy, Nigel. |
|---|---|
| Other Authors: | Chartered Institute of Marketing. |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
2002.
|
| Physical Description: |
1 online resource (xvi, 762 pages) : illustrations. |
| Edition: | 3rd ed. |
| Series: |
Marketing series (London, England). Professional development.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |