Brand growth barriers identify, understand, and overcome them /
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In thi...
| Uniform Title: | Jede Marke kann wachsen. English |
|---|---|
| Main Author: | Kruger, Ralph. |
| Other Authors: | Stumpf, Andreas., SpringerLink (Online service) |
| Format: | eBook |
| Language: | English German |
| Published: |
Berlin ; New York :
Springer,
©2013.
Berlin ; New York : [2013] |
| Physical Description: |
1 online resource. |
| Series: |
Management for professionals.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |