Marketing planning and competitive strategy
| Main Author: | Kelley, Eugene J. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1972]
|
| Physical Description: |
xi, 132 pages : illustrations ; 23 cm. |
| Series: |
Prentice-Hall foundations of marketing series.
|
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5415.13 .K43 |
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