Marketing management strategies and programs /
| Main Author: | Guiltinan, Joseph P. |
|---|---|
| Other Authors: | Paul, Gordon W. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1991]
|
| Physical Description: |
xvii, 449 pages : color illustrations ; 25 cm. |
| Edition: | 4th ed. |
| Series: |
McGraw-Hill series in marketing.
|
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5415.13 .G84 1991 |
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