Back to the future using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centred on mobile apps and the real-time tracking of consumer behaviour, and with innovations and enhancements in commu...
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| Main Author: |
Academy of Marketing Science. Annual Conference (2017 : Coronado Island, Calif.) |
| Other Authors: |
Academy of Marketing Science. Annual Conference, Krey, Nina,, Rossi, Patricia,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Springer Nature,
2017.
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| Physical Description: |
1 online resource.
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| Series: |
Developments in marketing science. Proceedings of the academy of marketing science.
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| Subjects: |
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