Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
Main Author: | Academy of Marketing Science. Annual Conference (2002 : Sanibel Harbour Resort, Florida) |
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Other Authors: | Academy of Marketing Science. Annual Conference, Spotts, Harlan E.,, SpringerLink (Online service) |
Format: | eBook |
Language: | English |
Published: |
Cham ; New York :
Springer,
[2015]
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Physical Description: |
1 online resource. |
Series: |
Developments in marketing science : proceedings of the Academy of Marketing Science.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |