Marketing, technology and customer commitment in the new economy proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated w...
| Main Author: | Academy of Marketing Science. Annual Conference (2005 : Tampa, Florida) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Spotts, Harlan E.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
[2014]
|
| Physical Description: |
1 online resource (xxxiii, 306 pages). |
| Series: |
Developments in Marketing Science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |