Basic marketing a managerial approach /
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D., Jr. |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
1987.
|
| Physical Description: |
xviii, 749 pages : color illustrations ; 25 cm + 1 computer disk (5 1/4 in.) |
| Edition: | 9th ed. |
| Series: |
Irwin series in marketing ;
4. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5415.13 .M369 1987 |
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