Essentials of marketing
Main Author: | McCarthy, E. Jerome |
---|---|
Other Authors: | Perreault, William D., Jr. |
Format: | Book |
Language: | English |
Published: |
Homewood, Ill. :
Irwin,
[1991]
|
Physical Description: |
xvii, 526 pages : illustrations ; 27 cm. |
Edition: | 5th ed. |
Series: |
Irwin series in marketing.
|
Subjects: |
CMU Main Books 3rd Floor
Location | Call Number: | Status |
---|---|---|
CMU Main Books 3rd Floor | HF5415 .M378 1991 |
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