Sport marketing
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
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Main Author: | Dees, Windy, 1977- |
---|---|
Other Authors: | Walsh, Patrick, 1978-, McEvoy, Chad D., 1971-, McKelvey, Stephen, 1959-, Mullin, Bernard James,, Hardy, Stephen, 1948-, Sutton, William Anthony, 1951- |
Format: | Book |
Language: | English |
Published: |
Champaign, IL :
Human Kinetics,
[2022]
|
Physical Description: |
xi, 475 pages : color illustrations ; 28 cm. |
Edition: | Fifth edition. |
Subjects: |
Sports
-- Marketing.
|
In Prospector
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