Sports marketing and the psychology of marketing communication
| Other Authors: | Kahle, Lynn R., Riley, Chris, 1958- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
L. Erlbaum Associates,
2004.
|
| Physical Description: |
xxiii, 415 pages : illustrations ; 24 cm. |
| Series: |
Advertising and consumer psychology.
|
| Subjects: |
CMU Main Books 3rd Floor
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | GV716 .S649 2004 |
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