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Cases in sport marketing

Main Author: McDonald, Mark A.
Other Authors: Milne, George R.
Format: Book
Language: English
Published: Sudbury, Mass. : Jones and Bartlett, [1999]
Physical Description: xvi, 351 pages : illustrations ; 23 cm.
Subjects:
Sports -- United States -- Marketing -- Case studies.
Sports -- Economic aspects -- United States -- Case studies.
Case method.

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor GV716 .M39 1999 Available
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