Developing successful sport marketing plans
"The revised fifth edition... combines theorectical foundation with real-world examples to guide undergraduate and graduate students through the sequential process of producing a winning marketing strategy, including establishing a value proposition, understanding the market environment, defini...
| Main Author: | Stotlar, David Kent, 1952- |
|---|---|
| Other Authors: | Nagel, Mark S.,, West Virginia University. |
| Format: | Book |
| Language: | English |
| Published: |
Morgantown, WV :
Fit Publishing,
[2018]
|
| Physical Description: |
208 pages : map ; 26 cm. |
| Edition: | Fifth edition. |
| Series: |
Sport management library.
|
| Subjects: |
Sports
-- Marketing.
|
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | GV716 .S737 2018 |
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