Show me the money! how to make money from sports marketing /
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Autho...
| Main Author: | Calzada, Esteve, |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Bloomsbury,
2013.
|
| Physical Description: |
xiii, 258 pages : illustrations ; 24 cm. |
| Subjects: |
Sports
-- Marketing.
|
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | GV716 .C34 2013 |
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