Handbook of sport marketing research
Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Loush and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. The Handbook of Sport Marketing Researc...
| Other Authors: | Lough, Nancy L., Sutton, William Anthony, 1951- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Morgantown, WV :
Fitness Information Technology,
[2012]
|
| Physical Description: |
xx, 440 pages : illustrations ; 26 cm. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | GV716 .H358 2012 |
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