Sport marketing
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
| Main Author: | Dees, Windy, 1977- |
|---|---|
| Other Authors: | Walsh, Patrick, 1978-, McEvoy, Chad D., 1971-, McKelvey, Stephen, 1959-, Mullin, Bernard James,, Hardy, Stephen, 1948-, Sutton, William Anthony, 1951- |
| Format: | Book |
| Language: | English |
| Published: |
Champaign, IL :
Human Kinetics,
[2022]
|
| Physical Description: |
xi, 475 pages : color illustrations ; 28 cm. |
| Edition: | Fifth edition. |
| Subjects: |
Sports
-- Marketing.
|
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | GV716 .M85 2022 |
Available
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