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Institution
Collection
Format
Subject
Marketing
13
Advertising
13
Consumer behavior
6
Export marketing
5
Women consumers
4
Branding (Marketing)
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4
Marketing Management
4
Older consumers
4
Success in business
3
Consumer satisfaction
3
Customer relations
3
Retail trade
3
Small business
3
Teenage consumers
2
Advertising Psychological aspects
2
Baby boom generation
2
Brand name products
2
Business communication
2
Communication in marketing
2
Consumers Attitudes
2
Consumption (Economics)
2
Industrial management
2
International business enterprises
2
Japan Commerce
2
Market segmentation
2
Marketing Psychological aspects
2
Marketing research
2
Nonprofit organizations
2
Product management
2
Professions Marketing
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Author
5
Kotler, Philip
3
American Marketing Association
3
Levinson, Jay Conrad
3
Levy, Sidney J., 1921-
3
Zollo, Peter
2
Ferrell, O. C.
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2
Godin, Seth
2
Hartley, Robert F., 1927-
2
Johnson, Lisa, 1967-
2
Luther, William M.
2
Sheth, Jagdish N.
2
United States. Small Business Administration. Office of Business Development
1
Ailloni-Charas, Dan
1
Applbaum, Kalman
1
Armstrong, Gary
1
Bagozzi, Richard P.
1
Ballantyne, David
1
Barr, Edward,
1
Bartels, Robert, 1913-1989
1
Barwise, Patrick
1
Baxter, Robbie Kellman
1
Beckwith, Harry, 1949-
1
Bennett, Peter D.
1
Blakeman, Robyn, 1958-
1
Bolen, William H., 1943-
1
Bolhöfer, Kitty
1
Bovée, Courtland L.
1
Brown, Mary, 1959-
1
Bullock, August
1
Butt, Richard V.
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