Purple cow transform your business by being remarkable /

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Main Author: Godin, Seth.
Format: Book
Language: English
Published: New York : Portfolio, 2003.
New York : 2003.
Physical Description: x, 145 pages : illustrations ; 19 cm.
Series: Business book summary.
Subjects:

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HF5415 .G578 2003 Available
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