Innovation in marketing, new perspectives for profit and growth
| Main Author: | Levitt, Theodore, 1925-2006. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1962.
|
| Physical Description: |
253 pages ; 21 cm. |
| Series: |
McGraw-Hill series in marketing and advertising.
|
| Subjects: |
CMU Storage Books
| Location | Call Number: | Status |
|---|---|---|
| CMU Storage Books | HF5415 .L48 |
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