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03717cam a22006734a 4500 |
| 001 |
698171004 |
| 003 |
OCoLC |
| 005 |
20140617090831.0 |
| 008 |
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| 010 |
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|a 2011019185
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|a (OCoLC)698171004
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|a DLC
|b eng
|c DLC
|d YDX
|d YDXCP
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|d IG#
|d UKMGB
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|a BUS041000
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| 245 |
0 |
0 |
|a Encyclopedia of sports management and marketing /
|c general editors, Linda E. Swayne, Mark Dodds.
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| 264 |
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1 |
|a Thousand Oaks, Calif. :
|b Sage Publications, Inc,
|c [2011]
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| 264 |
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4 |
|c ©2011.
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| 300 |
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|a 4 volumes (xxxvi, 1858 pages) :
|b illustrations (some color) ;
|c 29 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent.
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia.
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| 338 |
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|a volume
|b nc
|2 rdacarrier.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
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| 520 |
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|a "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
|c Provided by publisher.
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| 650 |
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0 |
|a Sports administration
|v Encyclopedias.
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| 650 |
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0 |
|a Sports
|x Marketing
|v Encyclopedias.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management.
|2 bisacsh.
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| 650 |
|
7 |
|a Sports administration.
|2 fast.
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| 650 |
|
7 |
|a Sports
|x Management.
|2 fast.
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| 650 |
|
7 |
|a Sports
|x Marketing.
|2 fast.
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| 655 |
|
7 |
|a Encyclopedias.
|2 fast.
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| 655 |
|
7 |
|a Encyclopedias.
|2 lcgft.
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| 700 |
1 |
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|a Swayne, Linda E.
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| 700 |
1 |
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|a Dodds, Mark.
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