Encyclopedia of sports management and marketing
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...
| Other Authors: | Swayne, Linda E., Dodds, Mark. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications, Inc,
[2011]
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| Physical Description: |
4 volumes (xxxvi, 1858 pages) : illustrations (some color) ; 29 cm. |
| Subjects: |
| Summary: |
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- |
|---|---|
| Item Description: |
Includes bibliographical references and index. V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index. "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher. |
| Physical Description: |
4 volumes (xxxvi, 1858 pages) : illustrations (some color) ; 29 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781412973823 1412973821 |