The ultimate guide to sports marketing

Main Author: Graham, Stedman.
Other Authors: Goldblatt, Joe Jeff, 1952-, Neirotti, Lisa Delpy.
Format: Book
Language: English
Published: New York : McGraw-Hill, [2001]
Physical Description: xix, 315 pages : illustrations ; 24 cm.
Edition: 2nd ed.
Subjects:
Online Access: Table of contents
Publisher description