Encyclopedia of sports management and marketing

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...

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Other Authors: Swayne, Linda E., Dodds, Mark.
Format: Book
Language: English
Published: Thousand Oaks, Calif. : Sage Publications, Inc, [2011]
Physical Description: 4 volumes (xxxvi, 1858 pages) : illustrations (some color) ; 29 cm.