Encyclopedia of sports management and marketing
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...
|Other Authors:||Swayne, Linda E., Dodds, Mark.|
Thousand Oaks, Calif. :
Sage Publications, Inc,
4 volumes (xxxvi, 1858 pages) : illustrations (some color) ; 29 cm.