Encyclopedia of sports management and marketing

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...

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Other Authors: Swayne, Linda E., Dodds, Mark.
Format: Book
Language: English
Published: Thousand Oaks, Calif. : Sage Publications, Inc, [2011]
Physical Description: 4 volumes (xxxvi, 1858 pages) : illustrations (some color) ; 29 cm.
Subjects:

CMU Ref Coll 1st Floor

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CMU Ref Coll 1st Floor GV713 .E53 2011 v.1 v.1 Available
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CMU Ref Coll 1st Floor GV713 .E53 2011 v.2 v.2 Available
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CMU Ref Coll 1st Floor GV713 .E53 2011 v.3 v.3 Available
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CMU Ref Coll 1st Floor GV713 .E53 2011 v.4 v.4 Available
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