Coordinating internet sales with other channels a performance measurement model /
Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...
| Main Author: | Pinterits, Andreas. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
[2008]
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| Physical Description: |
1 online resource. |
| Series: |
Gabler Edition Wissenschaft.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |