Loading…
Coordinating internet sales with other channels a performance measurement model /
Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
[2008]
|
| Series: | Gabler Edition Wissenschaft.
|
| Physical Description: |
1 online resource. |
| Subjects: | |
| Online Access: | SpringerLink - Click here for access |
| Summary: | Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In order to benefit from the chances and to master the challenges of e-commerce, an appropriate performance measurement is essential. Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process. Finally, he demonstrates the practical use of the model by a showcase implementation. |
|---|---|
| Physical Description: |
1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783834999504 3834999504 |