Coordinating internet sales with other channels a performance measurement model /

Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...

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Bibliographic Details
Main Author: Pinterits, Andreas
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Gabler Verlag, [2008]
Series:Gabler Edition Wissenschaft.
Physical Description:
1 online resource.
Subjects:
Electronic commerce -- Management.
Electronic data interchange.
economie.
economics.
bedrijfswetenschap.
management science.
bedrijfsinformatiesystemen.
management information systems.
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Online Access:SpringerLink - Click here for access
Contents:
  • E-commerce multichannel retailing
  • Performance measurement
  • Methodology
  • a structured approach for designing the model
  • Performance measurement model for e-commerce multichannel retailing
  • Demonstration of the performance measurement system model
  • Summary and discussion of results.

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