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Coordinating internet sales with other channels a performance measurement model /
Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...
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Main Author: | |
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Corporate Author: | |
Format: | eBook |
Language: | English |
Published: |
Wiesbaden :
Gabler Verlag,
[2008]
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Series: | Gabler Edition Wissenschaft.
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Physical Description: |
1 online resource. |
Subjects: | |
Online Access: | SpringerLink - Click here for access |
Contents:
- E-commerce multichannel retailing
- Performance measurement
- Methodology
- a structured approach for designing the model
- Performance measurement model for e-commerce multichannel retailing
- Demonstration of the performance measurement system model
- Summary and discussion of results.