Coordinating internet sales with other channels a performance measurement model /

Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...

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Bibliographic Details
Main Author: Pinterits, Andreas
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Gabler Verlag, [2008]
Series:Gabler Edition Wissenschaft.
Physical Description:
1 online resource.
Subjects:
Electronic commerce -- Management.
Electronic data interchange.
economie.
economics.
bedrijfswetenschap.
management science.
bedrijfsinformatiesystemen.
management information systems.
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Online Access:SpringerLink - Click here for access
Holdings details from CMU Electronic Access C502
Copy 1 CMU Electronic Access Available

Internet

SpringerLink - Click here for access

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