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Coordinating internet sales with other channels a performance measurement model /
Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...
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Main Author: | |
---|---|
Corporate Author: | |
Format: | eBook |
Language: | English |
Published: |
Wiesbaden :
Gabler Verlag,
[2008]
|
Series: | Gabler Edition Wissenschaft.
|
Physical Description: |
1 online resource. |
Subjects: | |
Online Access: | SpringerLink - Click here for access |
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