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Institution
Collection
Subject
Marketing
32
Business
25
Consumer behavior
21
Management
20
Marketing Management
17
Advertising
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15
Leadership
12
Economics
9
Industrial management
9
International business enterprises
8
Information technology
7
Branding (Marketing)
7
Business Data processing
7
Business planning
7
Internet marketing
7
Marketing research
6
Brand name products
6
Entrepreneurship
6
Export marketing
6
Retail trade
6
Sales management
6
Success in business
5
Communication
5
Consumer satisfaction
5
Consumption (Economics)
5
Customer relations
5
Globalization
5
Older consumers
5
Personnel management
5
Women consumers
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Author
186
SpringerLink (Online service)
41
Academy of Marketing Science. Annual Conference
13
EBSCOhost
8
World Marketing Congress
7
Richard K. Miller & Associates,
7
ScienceDirect (Online service)
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6
Academy of Marketing Science
6
Kavoura, Androniki,
6
Kotler, Philip
6
Miller, Richard K. 1946-
6
Spotts, Harlan E.,
6
Washington, Kelli D.,
4
American Marketing Association
4
Sakas, Damianos P.,
3
Bilgin, Mehmet Huseyin,
3
Danis, Hakan,
3
Demir, Ender,
3
Hawes, Jon M.
3
International Conference on Strategic Innovative Marketing and Tourism
3
Levinson, Jay Conrad
3
Levy, Sidney J., 1921-
3
Luther, William M.
3
Martínez-López, Francisco J., 1960-
3
ProQuest (Firm)
3
Robinson, Leroy,
3
Tomaras, Petros,
3
Wilson, Elizabeth J.,
3
Wu, Shuang
3
Zollo, Peter
3
École nationale supérieure des beaux-arts (France)
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Language
Genre
77
Conference papers and proceedings
14
Case studies
14
Dictionaries
10
Handbooks and manuals
9
Statistics
6
Video recordings
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2
Academic theses
2
Cross-cultural studies
2
Directories
2
Periodicals
1
Abstracts
1
Congresses
1
Educational films
1
Encyclopedias
1
Festschriften
1
Films for the hearing impaired
1
Instructional and educational works
1
Interviews
1
Reference works
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Year of Publication