Channel strategies and marketing mix in a connected world
This book aims to revisit the "traditional" interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing...
| Other Authors: | Ray, Saibal, 1970-, Yin, Shuya., SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2020.
|
| Physical Description: |
1 online resource (x, 282 pages) : illustrations. |
| Series: |
Springer series in supply chain management ;
v. 9. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |