A Theory of Marketing Outline of a Social Systems Perspective.
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmanni...
| Main Author: | Lüdicke, Marius K. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Deutscher Universitäts-Verlag,
2006.
Wiesbaden : 2006. |
| Physical Description: |
1 online resource. |
| Series: |
Gabler Edition Wissenschaft.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |