Does multi-stage marketing pay? creating competitive advantages through multi-stage marketing /
Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multi-stagemarketing (MSM). For B-to-B settings, MSM entails the expanded...
| Main Author: | Schönhoff, Alejandro-Marcel. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer,
[2014]
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| Physical Description: |
1 online resource. |
| Series: |
Business to business marketing.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |