Marketing wisdom
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest un...
Other Authors: | Kompella, Kartikeya,, SpringerLink (Online service) |
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Format: | eBook |
Language: | English |
Published: |
Singapore :
Springer,
[2019]
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Physical Description: |
1 online resource. |
Series: |
Management for professionals.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |