Marketing wisdom

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest un...

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Other Authors: Kompella, Kartikeya,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Singapore : Springer, [2019]
Physical Description: 1 online resource.
Series: Management for professionals.
Subjects:

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