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|a Marketing wisdom /
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1 |
|a Singapore :
|b Springer,
|c [2019]
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| 300 |
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|a 1 online resource.
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|a Management for professionals.
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0 |
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|a Online resource; title from PDF title page (EBSCO, viewed September 6, 2018)
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|a Includes bibliographical references.
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0 |
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|a Extreme trust: the competitive necessity of proactive trustworthiness -- Net promoter score and its successful application -- Focus on ROE (return on empathy) to increase ROI -- How leading brands deliver marketing with meaning -- Hidden in plain sight: how to create your company's next big growth strategy: 10 years later -- The four A's of marketing -- The ten principles behind great customer experiences -- Who do you want your customers to become? -- Stories make the difference -- Marketing 3.0: from products to customers to the human spirit -- Service innovation -- a jobs-to-be-done guide.
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| 520 |
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|a This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
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| 650 |
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| 650 |
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2 |
|a Marketing.
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6 |
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7 |
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7 |
|a Customer services.
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|a Media, information & communication industries.
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7 |
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