Marketing cases from emerging markets
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...
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| Other Authors: |
Mutum, Dilip,, Roy, Sanjit Kumar,, Kipnis, Eva,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Heidelberg :
Springer,
[2013?]
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| Physical Description: |
1 online resource (ix, 167 pages) : illustrations.
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| Subjects: |
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