Services marketing cases in emerging markets an Asian perspective /
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...
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| Other Authors: |
Roy, Sanjit Kumar,, Mutum, Dilip S.,, Nguyen, Bang,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
[Cham] Switzerland :
Springer,
[2017]
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| Physical Description: |
1 online resource (x, 184 pages) : illustrations.
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| Subjects: |
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