Short-cut to marketing the library
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketi...
Saved in:
Main Author: | Helinsky, Zuzana, 1950- |
---|---|
Other Authors: | ScienceDirect (Online service) |
Format: | eBook |
Language: | English |
Published: |
Oxford, England :
Chandos Publishing,
2008.
|
Physical Description: |
1 online resource (109 pages) : illustrations. |
Series: |
Chandos information professional series.
|
Subjects: |
In Prospector
Similar Items
-
Marketing the best deal in town : your library : where is your purple owl?
by: Rossiter, Nancy.
Published: (2008) -
Bite-sized marketing : realistic solutions for the overworked librarian
by: Dowd, Nancy, 1956-
Published: (2010) -
The accidental library marketer
by: Dempsey, Kathy, 1965-
Published: (2009) -
Crash course in marketing for libraries
by: Alman, Susan Webreck,
Published: (2015) -
Library performance and service competition : developing strategic responses
by: White, Larry Nash.
Published: (2008)