The other 51 weeks a marketing handbook for librarians /
The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of ident...
| Main Author: | Welch, Lee (Author), |
|---|---|
| Other Authors: | ScienceDirect (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wagga Wagga, New South Wales :
Centre for Information Studies,
2006.
|
| Physical Description: |
1 online resource. |
| Edition: | Revised edition. |
| Series: |
Topics in Australasian library and information studies ;
no. 25. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |