Short-cut to marketing the library
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketi...
| Main Author: | Helinsky, Zuzana, 1950- |
|---|---|
| Other Authors: | ScienceDirect (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford, England :
Chandos Publishing,
2008.
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| Physical Description: |
1 online resource (109 pages) : illustrations. |
| Series: |
Chandos information professional series.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |