Global marketing foreign entry, local marketing & global management /
| Main Author: | Johansson, Johny K. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
2000.
|
| Physical Description: |
xx, 604 pages : illustrations ; 28 cm. |
| Edition: | 2nd ed. |
| Series: |
Irwin/McGraw-Hill series in marketing.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and indexes. |
|---|---|
| Physical Description: |
xx, 604 pages : illustrations ; 28 cm. |
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
0073658634 |