The global marketing imperative
| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronkainen, Ilkka A., Tarrant, John J. |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1995.
|
| Physical Description: |
viii, 308 pages : illustrations ; 24 cm. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF1416 .C95 1995 |
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