The global marketing imperative
| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronkainen, Ilkka A., Tarrant, John J. |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1995.
|
| Physical Description: |
viii, 308 pages : illustrations ; 24 cm. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
viii, 308 pages : illustrations ; 24 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0844235504 |