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Johansson, Johny K.
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1
Relentless : the Japanese way of marketing
1st ed.
by
Johansson
,
Johny
K
.
Published: HarperBusiness, 1996
Description: xix, 198 pages : illustrations ; 25 cm.
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2
In your face : how American marketing excess fuels anti-Americanism
by
Johansson
,
Johny
K
.
Published: Financial Times Prentice Hall, 2004
Description: xviii, 206 pages ; 24 cm.
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3
Global marketing : foreign entry, local marketing & global management
2nd ed.
by
Johansson
,
Johny
K
.
Published: Irwin/McGraw-Hill, 2000
Description: xx, 604 pages : illustrations ; 28 cm.
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Related Subjects
Export marketing
Advertising Moral and ethical aspects
Anti-Americanism
Export marketing Management
Export marketing Moral and ethical aspects
Export marketing Political aspects
Marketing
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