Global marketing foreign entry, local marketing & global management /

Main Author: Johansson, Johny K.
Format: Book
Language: English
Published: Boston : Irwin/McGraw-Hill, 2000.
Physical Description: xx, 604 pages : illustrations ; 28 cm.
Edition: 2nd ed.
Series: Irwin/McGraw-Hill series in marketing.
Subjects:

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HF1416 .J63 2000 Available
Request Chapter Scan