Marketing theory evolution and evaluation /
Saved in:
Main Author: | Sheth, Jagdish N. |
---|---|
Other Authors: | Gardner, David Morgan, 1936-, Garrett, Dennis E. |
Format: | Book |
Language: | English |
Published: |
New York :
Wiley,
[1988]
|
Physical Description: |
xi, 231 pages ; 24 cm. |
Subjects: |
In Prospector
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