The marketing research guide
"The Marketing Research Guide carries readers step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give insight into the tools and techniques of marketing research. It is ideal for managers who must...
| Other Authors: | Stevens, Robert E., 1942- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
[1997]
|
| Physical Description: |
xv, 488 pages : illustrations ; 22 cm. |
| Series: |
Haworth marketing resources.
|
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5415.2 .M35585 1997 |
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