Marketing transformation marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and...
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| Corporate Authors: |
World Marketing Congress Christchurch, N.Z.) |
| Other Authors: |
World Marketing Congress, Rossi, Patricia,, Krey, Nina,, Academy of Marketing Science. |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Springer,
[2018]
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| Physical Description: |
1 online resource (XXXI, 322 pages) : 12 illustrations, 10 illustrations in color.
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| Series: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.
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| Subjects: |
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