Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an eve...
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| Corporate Authors: |
World Marketing Congress Porto, Portugal) |
| Other Authors: |
World Marketing Congress, Rossi, Patricia,, Krey, Nina,, Academy of Marketing Science. |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Springer,
[2019]
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| Physical Description: |
1 online resource.
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| Series: |
Developments in Marketing Science.
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| Subjects: |
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