Rediscovering the essentiality of marketing proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...
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| Other Authors: |
Petruzzellis, Luca,, Winer, Russell S.,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Switzerland :
Springer,
©2016.
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| Physical Description: |
1 online resource (xxxiii, 987 pages 23 illustrations, 11 illustrations in color.) : online resource.
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| Series: |
Developments in marketing science,.
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| Subjects: |
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